Williamsburg® Signs with Windham Fabrics

New Quilting Fabric To Dress The Home

(WILLIAMSBURG, VA, June 28, 2007) - WILLIAMSBURG and Windham Fabrics have teamed up to produce a new line of quilt fabrics that are inspired by, or actual reproductions of, 18th - and 19th-century textiles in the Colonial Williamsburg Foundation collections. This is a new product category for the WILLIAMSBURG brand and a natural addition to its wide array of product in home and gift. The initial introduction will consist of an extensive fabric collection to be launched this October at the International Quilt Market in Houston, Texas. Product distribution will be exclusively through independent quilt shops nationwide.

"We are thrilled about this relationship with Windham Fabrics," says Jim Easton, vice president of products for The Colonial Williamsburg Foundation.  "Windham is a well-known, well-respected textile company and together we will bring exciting collections of quilt fabric to the consumer. This relationship will allow WILLIAMSBURG to extend its offerings into all aspects of soft home décor, making it a wonderful resource for those consumers who are passionate about home sewing and quilting."

Mickey Krueger, president of Windham Fabrics, adds, "The number of quilters in the U.S. is on the rise, and historic fabrics in particular is a growing market. Quilters across the country will be delighted by these classic WILLIAMSBURG patterns and perhaps a bit surprised by how fresh and new they feel. For quilters who enjoy reproduction patterns and for those who just love beautiful designs and colors, these collections will satisfy all."

The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today's lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 60 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 24 retail stores, a mail-order catalog and an e-commerce site. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia. The Colonial Williamsburg Foundation is located 150 miles south of Washington, D.C., off Interstate 64. For more information, call 1-800-414-6291 or visit www.WilliamsburgMarketplace.com.

A family-run business established in 1955, Baum Textile Mills Inc. has produced the finest-quality Winterfleece™ flannel and Flurr™ fabrics for the home sewing industry. After recognizing a need for more quality quilting and crafting fabrics, Baum began to add cottons for quilting to its collections and saw the popularity of these lines grow rapidly. In response to this growing market, Baum decided to focus its efforts on the needs of the independent quilt shops and introduced a new division, Windham Fabrics. Working extensively with quilt historians, industry experts, an in-house design studio, and well-known designers globally, Windham Fabrics has become a leader in the marketplace. Known for its authentic reproductions of antique fabrics, Windham also offers on-trend fabric collections exclusively for quilt shops.

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For more information contact:
Missy Farren & Associates, Ltd. (212) 528-1691
Lucille Grippo, lgrippo@mfaltd.com
Samantha Lacher, slacher@mfaltd.com